# Marketing & Utility Template

### Marketing

When you want to boost sales, build customer loyalty, or attract attention to a product or service, you can use the **'Marketing'** category template to send promotional messages, special offers, or marketing-related information to customers.&#x20;

<figure><img src="https://765826444-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLYDAnLjpg2T8z2BplJOS%2Fuploads%2FyeeIj9BWH0gWCeMbxTwl%2Fimage.png?alt=media&#x26;token=84988be4-6f43-48ff-b27c-88897c33e14b" alt=""><figcaption><p>Marketing Template</p></figcaption></figure>

### Utility

If you want to send informative or functional messages to customers, you can use templates in the **'Utility'** category. These templates are useful for delivering important information such as notifications, transaction confirmations, or appointment reminders to customers.

<figure><img src="https://765826444-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLYDAnLjpg2T8z2BplJOS%2Fuploads%2F644cQ3taTvsLZIzHYCpC%2Fimage.png?alt=media&#x26;token=d323f48f-94d0-4760-94d1-2325e64adde1" alt=""><figcaption><p>Utility Template</p></figcaption></figure>
