> For the complete documentation index, see [llms.txt](https://docs.3dolphins.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.3dolphins.ai/marketing/audience.md).

# Audience

When you send WhatsApp notifications using 3Dolphins Marketing SRM, you can add audiences to add customers who may not have interacted with the 3Dolphins app or to segment your customers based on their interest or occupation.

The Audience feature collects your customer information which you can organize into audience groups later. Meanwhile, audience groups are used to group customers with the same objective. When you send a notification later, the audience group will appear as recipients on the 'select from group' options.

To access this page, you can go to the **Marketing** page then, select the **Audience** menu. Then, the audience page will appear as shown below.

![Audience](/files/-MUI9sZcOJXT8uSHH6nu)


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