# Create New Audience Group

This section describes how to add audience groups. Each audience can become an audience group, this group will group audiences who have related interests and industry.&#x20;

To add an audience group to the 3Dolphins Marketing SRM application, you can go to the **Marketing** page, then select the **Audience** menu. Then, you will see the Audience page, select the **Audience Group** tab. Click the **'+Create Group'** button on the top right side of the page. You will see a form to add a new audience group.

![New Audience Group](/files/nV4l071E6GVBjDluiJo0)

**Component Explanation:**

| Name         | Description                                                                                                       |
| ------------ | ----------------------------------------------------------------------------------------------------------------- |
| Group Name   | Name of your audience group.                                                                                      |
| Add Audience | Add audience to the audience group. As you type, we'll show you a list of all the audiences that have been added. |
| User Access  | The user access is an account user who has permission to view your audience group.                                |

When you are done, click the **'save'** button. Then, you will receive a success notification regarding the addition of a new audience group.

![Add New Audience Group](/files/YwUuXwytkYyKWRB0ne24)


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