> For the complete documentation index, see [llms.txt](https://docs.3dolphins.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.3dolphins.ai/marketing/audience/create-new-audience-group.md).

# Create New Audience Group

This section describes how to add audience groups. Each audience can become an audience group, this group will group audiences who have related interests and industry. 

To add an audience group to the 3Dolphins Marketing SRM application, you can go to the **Marketing** page, then select the **Audience** menu. Then, you will see the Audience page, select the **Audience Group** tab. Click the **'+Create Group'** button on the top right side of the page. You will see a form to add a new audience group.

![New Audience Group](/files/nV4l071E6GVBjDluiJo0)

**Component Explanation:**

| Name         | Description                                                                                                       |
| ------------ | ----------------------------------------------------------------------------------------------------------------- |
| Group Name   | Name of your audience group.                                                                                      |
| Add Audience | Add audience to the audience group. As you type, we'll show you a list of all the audiences that have been added. |
| User Access  | The user access is an account user who has permission to view your audience group.                                |

When you are done, click the **'save'** button. Then, you will receive a success notification regarding the addition of a new audience group.

![Add New Audience Group](/files/YwUuXwytkYyKWRB0ne24)