Lead Automation

Lead Automation helps you to automate actions on each lead from any channel. For example, you can set the label lead status and run process flow automatically based on the trigger that you create.

Lead Automation is controlled by creating a Trigger. Each trigger has specific rules, and when those rules are met one or more actions are performed. This automation runs on every lead and performs actions based on predefined conditions.

You can add an automation module by clicking the '+Add Automation' button on the top right corner of the page. Then you can be configuring triggers, filters, and actions on lead automation, just switch to the necessary property from the drop-down.

Component explanation :

Field Name


Automation Name

Contains the name of the automation modules.

Active or Inactive

You have the choice to active or inactive an automation module any time.


Lead Automation will only work on leads that were modified after the trigger was configure.


The filter section has two areas to allow you to tightly define what leads meet the trigger criteria. In the top section you define conditions that ALL have to be met (a logical Is), and in the bottom section you list conditions where any of the items can't be met (logical Is not). Any number of filter can be added.


Once the trigger conditions have been defined, you can configure actions to be performed when the conditions have been met. Any number of actions can be added.

Delete Automation

Click this button to delete an automation modules. This is not reversible.

Duplicate Automation

You may create a new automation from an existing automation modules by clicking on the ‘Duplicate Automation’ Button. All of the settings get carried over to the new automation. To rename the automation modules, you can edit then a saved so that it has a unique name.

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